Dame, the sexual wellness brand known for its design-forward approach to pleasure products, today launched its fourth crowdfunding campaign on Kickstarter. The campaign funds Hup, a rideable vibrating pillow designed for grinding, hands-free solo use and partnered play. It runs for 30 days through December 10 with a funding goal of $30K. Backers can reserve Hup starting at $364, against a retail price of $485.

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Dame Hup (Copper Color)

Dame Hup (Copper Color)

Dame’s relationship with crowdfunding dates back to its earliest days; the brand has previously raised more than $1.3 million from backers across three campaigns. Hup is the brand’s first product in the rideable category, and the campaign is built to test whether there’s an audience for it. That work began ahead of launch. In September, a small group of New York–based members of Dame Labs, the brand’s 35,000+-member research community, convened in person for a moderated focus group and discussion of the product. Participants pointed to its discreet, pillow-like design and its range of uses, from solo to partner play. A therapist in the group who works with clients navigating purity culture and religious trauma saw it as a gentler entry point for people who may feel uncomfortable with hands-on touch. Feedback continues through the campaign and after, covering performance, pricing and what a next iteration should look like, with units expected in backers’ hands in January..

The campaign launches with a video that reframes “The Princess and the Pea.” In the original, the princess’s sensitivity is the punchline: so delicate that a single pea beneath twenty mattresses keeps her up all night, a flaw dressed up as proof of royalty. Dame’s version, “The Princess Who Felt Too Much,” treats that sensitivity as the point rather than the problem.

“We’ve been building Hup for a long time, and we still don’t know whether it’s the right product to scale. That’s exactly why we’re crowdfunding,” said Alexandra Fine, co-founder and CEO of Dame. “Kickstarter tells us whether there’s real demand at this price. Dame Labs tells us why. I’d rather learn that from the people who actually want it than from a sales report six months later.”

Hup is Dame’s first product built around grinding, a form of stimulation the category has largely served with competing machines priced well above $1,000. A piston motor drives a percussive, full-pillow sensation instead of the buzz of a single contact point, while a ridge along the shorter side delivers concentrated external stimulation.

Wrapped in soft, easy-to-clean vegan leather and available in two colorways, Sage and Copper, Hup reads as a sculptural throw pillow rather than a sex toy. Its asymmetrical, ergonomic form supports a range of positions: straddling forward or reverse, lying back with it between the legs or against the pelvis for hands-free use, or propping it against a headboard, wall or floor for a different angle of pressure. In partnered play, a wireless remote lets either partner take control. Hup features five speeds, five patterns, USB-C charging and water resistance, and will retail for $485 in March 2027.

Learn more at dame.com.

ABOUT DAME

Dame is leading a sexual wellness revolution as a women-powered resource for game-changing products for pleasure and supportive content. Through in-depth research, smart design, community input, and plenty of empathy, the Dame team has designed a line of exceptional tools to enhance sexual wellness for vulva-havers and their partners everywhere. Dame is not only revolutionizing toys for sex, but changing the way we experience, understand, and explore sexuality as part of holistic wellbeing. Since 2014, the team has opened doors that have long been closed to the sexuality industry, becoming a key player in the movement to bring pleasure to the forefront of wellness. For more information, visit www.dame.com

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